Great Barrier Reef Dive VR

Journey deep beneath the waves, exploring planet Earth’s largest coral reef

Dive deep beneath the waves on the Great Barrier Reef, sitting next to your guide, David Attenborough.

Title: Great Barrier Reef Dive VR

Released: 2016

Runtime: 19 Minutes

BAFTA award winning David Attenborough’s Great Barrier Reef Dive is a fully immersive virtual reality experience produced by Alchemy VR where you dive deep beneath the waves on the Great Barrier Reef, sitting next to your guide, David Attenborough.

In a state-of-the-art Triton submersible you dive through a wonderland with over 3000 reef systems forming one of the most important natural resources on Earth. It is an extraordinary opportunity to come face to face with the incredible diversity and abundance of the Great Barrier Reef, and learn how researchers are using certain species of corals to predicting how the reef will react to environmental changes. Alchemy VR’s team worked alongside renowned research institutions from across the world including the Australian Institute of Marine Science, James Cooke University and the University of Queensland to showcase the beautiful diversity on the reef and uncover the incredible research being done to decode it.

 

Case Studies

  • Great Barrier Reef Dive VR - National Museum of Australia, Canberra Australia

    Great Barrier Reef Dive launched at the NMA in Canberra where it was widely covered on social media and in the press including the Canberra Times, ABC and Visit Canberra. The experience is part of the programme alongside First Life VR.
  • Great Barrier Reef Dive VR - Australian Museum, Sydney Australia

    Great Barrier Reef Dive VR ran at the Australian Museum and alongside First Life VR in the public programme.  The show had a total of 20,345 visitors over a period of 185 days. 96% of tickets were bought via external website Ticketek thereby suggesting that it impacted museum visitor numbers as tickets were bought in advance of the visit. The museum had 32 school bookings with a total 1,157 students viewing both First Life and the Great Barrier Reef Dive VR. Due to popularity the experience was extended twice, first from May to July and then July to October. 71% visitor’s main motivation for attending was because the technology is new and/or different whilst 53% said it was because they are interested in the nature and the environment and wanted to learn more. The experiences were featured across online, print and radio media including the Sydney Morning Herald, ABC news and Tourism Australia.
  • Great Barrier Reef Dive VR - Trondheim Science Centre, Trondheim Norway

    Trondheim Science Centre is showing both Great Barrier Reef Dive and First Life VR and the centre had the highest ever visitor numbers in July 2016 suggesting that the VR experiences impacted visitor numbers. The experiences were covered in Norwegian press with pieces running in Adresseavisen (regional newspaper) and Trønderavisa (local newspaper) as well as also on NRK – regional radio news station.
  • Great Barrier Reef Dive VR - Glastonbury Festival, Glastonbury UK

    Alchemy VR created a 5-minute edit of David Attenborough’s Great Barrier Reef Dive for Greenpeace to showcase at Glastonbury Festival, focusing on the incredible natural history found on the reef. The VR experience was shown on 20 Samsung Gear VR headsets with a team of 6 volunteers and 2 Alchemy staff and hosted in a huge geodesic dome. A tunnelled entrance contained a coral reef installation that glowed under ultraviolet light and 8 iPads with elements from the Great Barrier Reef Interactive Journey website. Over 3000 festival-goers experienced the VR dive some of who returned for a second visit.
  • Great Barrier Reef Dive VR - Natural History Museum, London UK

    Great Barrier Reef Dive VR premiered at the Natural History Museum  to coincide with the broadcast of the TV show David Attenborough’s Great Barrier Reef which aired on BBC1 (UK).

Awards

BAFTA

Digital Creativity

to see the very future of education unfold before my eyes… was an awesome and exciting experience

The RiotAct, Australia

virtual reality has the potential to transform the way we experience and think about the natural environment

ABC News, Australia

It’s like nothing you’ve seen before

Sydney Morning Herald, Australia

we found ourselves jumping in surprise… we were actually holding our breath

The Londonist, UK