Director of Marketing and Business Development
Emily Smith joined Alchemy in 2016 and is responsible for the companies strategic marketing, commercial partnerships and corporate communications and leads the companies’ academic, cultural and stakeholder relationships.
Prior to this Emily worked for London’s Natural History Museum where she worked as Head of Communications leading on the PR and marketing strategies on key launches including the opening of the Darwin Centre in 2010, the record breaking exhibition Animal Inside Out and Atlantic Productions’ 3D documentary Natural History Museum Alive 3D. She then moved onto Head of Audience Development where she led the programming of temporary exhibitions, events, digital strategy and marketing. In this role she oversaw the implementation of the virtual reality experiences David Attenborough’s First Life VR and David Attenborough’s Great Barrier Reef Dive VR into the public programme and the launch of the new museum website and CRM system.
Emily spent over 20 years in the cultural sector working in marketing and communications roles for some of London’s leading cultural organisations including the Royal Court Theatre, London Philharmonic Orchestra and National Gallery.