Alchemy VR in MIP Preview Magazine
March 29, 2018
In the lead up to MIPTV Alchemy was invited to comment in MIP Preview Magazine’s immersive content feature. Alchemy’s Lead VR/AR Creative Daniel Wan, spoke on the role of Augmented Reality has in on-screen media and entertainment alongside other industry experts including Digital Catapult and VIMN. You can read the full article here: MIPTV PREVIEW – Immersive Content piece – March 2018
MIPTV is an annual TV market held in Cannes, France. In recent years the market has had a focus on factual immersive technology content, with immersive and next generation technologies having their own track in the market’s conference programming. The market also has an Innovation Hub, which consists of an expo area where companies can demo their products and services. This year Alchemy’s experience Judi Dench: My Oak Tree VR was exhibited at the Innovation Hub’s VR library. The library is a platform for some of the world’s top commissioners to view the latest innovative VR content.
It was pleasure to be included in both the library and MIP Preview Magazine, hopefully we will be back in Cannes towards the end of this year for MIPCOM!