Great Barrier Reef Dive VR – Australian Museum, Sydney Australia

Great Barrier Reef Dive VR ran at the Australian Museum and alongside First Life VR in the public programme.  The show had a total of 20,345 visitors over a period of 185 days. 96% of tickets were bought via external website Ticketek thereby suggesting that it impacted museum visitor numbers as tickets were bought in advance of the visit. The museum had 32 school bookings with a total 1,157 students viewing both First Life and the Great Barrier Reef Dive VR. Due to popularity the experience was extended twice, first from May to July and then July to October. 71% visitor’s main motivation for attending was because the technology is new and/or different whilst 53% said it was because they are interested in the nature and the environment and wanted to learn more. The experiences were featured across online, print and radio media including the Sydney Morning Herald, ABC news and Tourism Australia.